“It’s not shoot then aim; It’s aim then shoot!”

A good product marketer understands the difference between a good idea and a great idea. They understand the value of understanding the market place and managing the product life cycle verses allowing it to manage them.

The Process

Step 1: Ideation – “The Cradle of Life”
Step 2: Research & Analysis – Situational Analysis, Discovery, Questions & Answers
Step 3: Goals & Objectives – Measurable, Accountable
Step 4: Strategies and Tactics
Step 5: Deployment/Implementation
Step 6: Test, Measure, Analyze, Adjust and Redeploy…Repeat
Step 7: Retire (No $ profits)